Emotional Intelligence and Brand Preference

Psych Research

What is your emotional intelligence score, and how does this relate to the brands you like?

Find out here with this quick, ten minute test.

You will simply be asked to rate your attitudes towards some brands and some people, and then to rate your agreement with some statements about yourself. You will then be given instant feedback based on academic research profiling your emotional intelligence and how this may potentially interact with your brand preferences.

If you have any questions or comments, please contact lc342@bath.ac.uk or t.chamorro-premuzic@gold.ac.uk.

Importantly, please do not press "back" at any point during the test as you may lose your answers.