Thank you for taking part in our study, which is part of a four-year research program funded by the UK's Economic and Social Research Council (ESRC).

Background to our measure and research: Our questionnaire was designed to assess your entrepreneurial potential. The purpose of this research is to examine the degree to which your self-rated tendencies and abilities can predict individual differences in future entrepreneurial behavior - in simple terms, we want to know whether your self-views are a valid measure of your entrepreneurial potential. In order to achieve this, it is crucial to understand the proper meaning of entrepreneurial behavior, a concept that has often been used to denote a variety of outcomes (e.g., starting up a business, working for yourself, or making a lot of money) that are not necessarily indicative of entrepreneurship. What, then, should one understand by entrepreneurial behavior?

Entrepreneurial behavior: Entrepreneurial behavior is any act that involves the recognition and exploitation of opportunities, or innovation, and results in the creation of economic and social value. For instance, a student may come up with a creative idea for funding his or her studies, as Mark Zuckerberg did when he launched a social-networking website called Facebook. Likewise, an employee may decide to supplement his or her income by selling things online. Zuckerberg is now the youngest billionaire in the world, worth over US$4 billion, and Facebook has transformed our ability to find and stay in touch with other people. There are now over 200 e-bay users turning over US$1 million a year, and they provide an invaluable service to millions of others buy enabling them to buy things cheaper, faster, and at any time. Individuals differ in both their ability and willingness to display entrepreneurial behaviors, and our measure is designed to assess these individual differences.

Unique approach: Our approach is unique in that we argue that starting a business is neither necessary nor sufficient for entrepreneurship. There are many people who have not founded companies but contribute to society by displaying entrepreneurial behaviors (e.g., social entrepreneurships). Likewise, the process of starting a business does not have to involve any entrepreneurial behaviors, that is, recognizing and exploiting opportunities, and innovating (e.g., most businesses are just copies of others).

In our view, all individuals have the potential to perceive and exploit opportunities, and innovate, but some individuals are more able and willing than others. People who are more innovative at work, who perceive and exploit opportunities more often, and, as a consequence, generate a substantial amount of value and progress for society; those are the people we regard as entrepreneurial.

We believe that researchers, employers, and policy-makers must look beyond business owners when searching for the true sources of value creation and economic and social development. Accordingly, to support the identification of entrepreneurial individuals in the wide population we have developed our measure.

If you would like further information on our research or have any questions regarding the questionnaire, please contact us ( or

Thank you,

Gorkan Ahmetoglu, MSc (Occ Psych), MSc (Research Methods)
Tomas Chamorro-Premuzic, PhD

PSYCH Academic Research Solutions